"What you're buying is 15 minutes in a very cool place."
August 9, 2007
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So said one of Pinkberry's co-founders in
a recent interview in the Financial Times.
So cool, in fact, that they would rather not share
those secrets with the world at large. As I shot these,
the cashier came over and, smiling, gently asked me
not to photograph in Pinkberry. (Note her in the
background of the shot of Ellie, gathering up her
nerve to ask us to stop.)